Over the past 20 years we have observed the indie music world turning around us. We lived it day-to-day and experienced it from different angles: from the business side to the artist side. Prior to launching the label, our personnel have been active in the electronic music scene since the early 90’s, gaining experience in various companies and at different levels including artists & repertoire management, sale & logistics management, studio engineering & producing, music magazine publishing, website designing, music composing and even product marketing management. We've learned a lot from the mistakes and mismanagement in our pasts, and came to the conclusion that everything in the music life was nothing but a question of attitude and honesty.